Uploading a Video on a Friends Post Facebook
4 Tips for Sharing Videos On Facebook
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Kylie Ora Lobell is a Los Angeles-based freelance writer and content marketer. She's been featured on NewsCred, Social Media Examiner, CMO.com, Postano, Vertical Response, and The Content Strategist.
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Facebook video is taking over. Terminal year, for the offset time, it surpassed the number of YouTube videos that were uploaded to pages on the site.
Co-ordinate to a SocialBakers written report of more than than 180,000 Facebook videos on 20,000 pages in Dec 2014, people posted 20,000 more than Facebook videos than YouTube videos. Another study by SocialBakers revealed that even when Facebook videos were not as popular as YouTube videos, they received a 40 per centum college date rate on the site.
While information technology'south of import for brands to make apply of diverse types of marketing channels, uploading videos direct to Facebook can greatly benefit your page. The following are some tips on how to do information technology then that your campaigns are as effective every bit possible.
Use the Video Specifically to Build Your Page
Facebook videos should be seen equally tools to increase your number of folio likes and the amount of likes on your content. They should likewise get conversation going on your page amid your fans and followers.
To implement this tip, you can include a phone call to action on your video to striking the "like" button on your page. This kind of video should be the ane that's featured prominently in the "about" department. If information technology'due south subconscious away in your video library, less people are likely to see it.
To further develop your folio, you can as well encourage people to like the video, share it, or exit a comment. Y'all might want to ask a question to your fans in the video, or include ane in the clarification.
Diamond Candles, which gives lucky customers rings worth thousands of dollars with their candle purchases, posted a video showing off their merchandise. They told fans to "similar if you desire one" and received 1,836 likes and most 25,000 views.
Since Facebook videos can simply be shared on the site, you won't be able to repost your phone call to activeness videos anywhere else. If y'all want to get more of your YouTube subscribers or Twitter followers to like your Facebook page, you're going to have to upload a video from YouTube or some other site onto your other accounts.
Jump Onto Trends to Connect with Your Audience
When a news particular or fad is in style, people'due south newsfeeds are bursting with content about it. Just take the spousal relationship equality Facebook photo or the KONY 2012 video, for example. You desire to be there, on your audition'south newsfeed, with a relevant video that they'll want to click.
Look at what trends your demographic is currently into. Are they tweeting about tattoos? Are they Instagramming their Water ice Bucket Challenge pictures? Are they making vines well-nigh Valentine'southward Twenty-four hour period? Have a trend, put your own brand spin on it, and mail a Facebook video most it. Recollect to include relevant hashtags so that you take the chance to garner fifty-fifty more views.
This past fall, caregiving visitor 24Hr HomeCare posted a video almost their dedication to No Shave November. They included the hashtags #movember and #shaveoff and then they could be function of the conversation.
If you do create a trend video, make certain information technology'southward non like anybody else's. It should too relate to your brand—otherwise, your fans may think yous're but opportunistic. Yous want to come up off as genuine, not phony.
Post Videos Nether Two Minutes Long
If you lot aren't optimized for mobile, you're going to have a hard time growing your Facebook folio.
According to The Verge and data from Facebook itself, 30 percentage of Facebook'due south 1.32 billion users log onto the social network exclusively on their smartphones. Aside from that, mobile video itself is going through its ain revolution. Co-ordinate to a Business organization Insider study from 2014, 50 one thousand thousand people in the The states watch videos on their phones, and "fifteen per centum of all online video hours globally are viewed on tablets and smartphones."
When people are on Facebook, they view their notifications, answer messages, curlicue through their newsfeeds, bank check in on friends' and families' profiles, look at the trending news, and mayhap click on an ad. They don't go on Facebook to spotter a long video.
When posting a video on the site, go along it curt. Data from a Wistia written report showed that people are more likely to watch the entirety of a video if it'southward shorter. More than than fourscore pct of viewers watched 1 that was 30 seconds or shorter, while less than 70 percent watched ane that was one to two minutes long.
The Coffee Bean & Tea Leaf, a java shop chain, posts videos that are mostly nether a minute long. The visitor shows how their java is fabricated and uploads fun, promotional videos.
Even if your video is going to exist nether 30 seconds long, the content within it still has to be top-notch. Don't sacrifice quality just because it'due south short. It may be acceptable for users to mail brusque videos they took from their iPhones, but your page has to be more professional.
Make the Thumbnail Clickable
Y'all don't want any random shot to be your thumbnail. If your followers see an interesting prototype on their timeline, they're going to click the video to run across it.
To put in a thumbnail, hover your mouse over a video you've simply uploaded, click options, and and then edit it. Facebook will requite you a choice of 10 thumbnails to choose from.
Look at Starbucks' Facebook videos for inspiration. The video with the nigh views has a thumbnail of Carlton doing his signature trip the light fantastic toe on The Fresh Prince of Bel-Air.
On YouTube, you tin can upload a custom thumbnail. Unfortunately, Facebook videos do not nonetheless allow for that, which is why information technology's disquisitional that every frame of your video is clear and of the highest quality.
How are you using videos on your Facebook folio? Do you lot adopt to upload Facebook videos or YouTube videos onto your folio? Which platform do you call back is better? Proceed the conversation on our Facebook or Google+ pages.
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Source: https://www.convinceandconvert.com/social-media-strategy/facebook-video/
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